GERTA & ALEX
WORKED AT: META · LINKEDIN · SALARY.COM · US AIR FORCE
ALUMS OF: HARVARD · WHARTON · MIT · US AIR FORCE ACADEMY
When it comes to negotiating your job offer, you only get one shot to find out what's possible.
And when that offer can shape your finances for years to come, you deserve to know just how much more may be available — before you say the wrong number, give away leverage, or sign for less than you could have.
Work with Gerta and Alex to negotiate the strongest possible compensation package without leaving $50K, $70K, or even $100K+ on the table — and without putting the offer or relationship at risk.
Trusted by employees at
Do you truly know just how much more the company might be willing to say yes to?
You might already be a strong negotiator. But you can't negotiate what you can't see.
Most candidates negotiate an offer only a few times in their careers. Companies do it constantly, with more information, more repetition, and internal processes optimized to protect their budget.
In fact, they have a playbook for the hidden parts of the process that shape your offer: the compensation range, where there's flexibility, and what they've approved before.
But after hundreds of negotiations, we know the patterns.
That's how we've helped clients negotiate tens — and sometimes hundreds — of thousands more.
$55K - 75K
On average, we help clients add $55K to $75K in first-year comp to their initial offer.
$500K
We've helped multiple clients achieve first-year comp increases as high as $500K.
$1.7M
At least one client achieved a total comp increase of $1.7M over four years.
In this job market, you can't afford to negotiate blind.
There's less room for error than ever, and one wrong move can mean leaving tens or even hundreds of thousands behind — or wondering if you pushed too hard and put the offer at risk.
Here's what changes when you have experts in your corner:
1. You'll know exactly what companies are doing, right now.
After hundreds of negotiations, we've seen what most candidates never get access to: what's going on behind the scenes across companies, what they're willing to move on, what they push back on, and how their tactics are changing based on the market.
So when a company says, 'This is the best we can do,' 'We don't have flexibility,' or 'This is our standard package,' you'll know whether to accept it, push back, wait, or ask differently.
2. You won't give away leverage before the offer arrives.
Negotiation starts much earlier than most people think — from the first recruiter call or even the online job application. Every step can affect how much leverage you have by the time the company brings up numbers.
We'll help you know what to share, what to hold back, and how to answer so you don't accidentally anchor yourself lower before the company ever puts numbers in front of you.
3. You'll know what to ask for, when to ask, and how to say it.
Most people prepare to negotiate by looking up salary benchmarks.
That can tell you what similar roles may pay — but it doesn't tell you what this company might say yes to right now.
Generic advice can't tell you what a company is really signaling when they push back, or how to respond when they ask for your number, give you a verbal offer, or say, 'This is the best we can do.'
That's where negotiation gets isolating and stressful, and where having the right guidance can mean tens or even hundreds of thousands more. We'll help you read the situation, choose the right ask, and word it carefully, so you're not left alone wondering whether you asked for too little, pushed too hard, or missed what was possible.
Have our expertise in your corner every step of the way.
We'll be in the trenches with you throughout the entire negotiation process, no matter how long it takes. And we’ll help you achieve the strongest possible offer while preserving – or even strengthening – your relationship with the company.
Book a free consultation call.
We’ll learn more about your situation, where you are in the process, and assess whether we can help you negotiate a stronger offer.
We'll build your custom negotiation strategy.
We’ll map out your unique situation, leverage points, timeline, company dynamics, offer details, and the tactics we’re seeing employers use right now – so you know what to ask for, when to ask, and how to approach each conversation.
You'll get expert guidance at every step.
We’ll help you make each move with confidence, instead of you second-guessing alone - from strategy and response drafting to mock practice before key conversations.
Sign knowing you left nothing on the table.
You’ll start your new role with confidence – knowing you negotiated thoughtfully, protected the relationship, and tangibly changed your financial outcome.
The earlier we start working together, the more leverage we can help you protect.
Whether you’re just starting your job search, preparing for recruiter conversations, deep in interviews, or already holding an offer, the earlier we speak, the more we can help you avoid giving away leverage and instead position yourself for the strongest possible package. When your offer and potentially $100K+ is at stake, you don’t want to leave anything to chance.
That being said, it’s also not too late if you already have an offer. Many clients come to us mid-process or after receiving an offer, and still meaningfully improve their compensation.
Book free strategy call to find out how much more may be possible.
Even strong negotiators can leave money behind.
Our clients are smart, accomplished, and used to advocating for themselves.
But they come to us because the hardest part isn't just knowing what to say.
It's knowing what's possible, what to ask for, and how to make the right move, especially when their compensation, equity, title, and next career move are on the line.
Justin Kan
Founder of Twitch
(sold to Amazon for $970M)
"I sought out Gerta's consult on negotiating a multi-million dollar deal. Her guidance was very thoughtful and advanced, prioritizing my relationship with the other party, taking cultural layers into account I hadn't thought of, and devising a strategy that anticipated multiple moves in advance.
For example, she helped me structure the deal to better align incentives with the other party, and noticed that one of my moves was essentially me negotiating against myself.
I highly recommend working with her."
Rachel Kohn
Director of Product, Zynga
Previous: eBay
"I can't thank you enough for the support, patience, knowledge, and confidence you gave me to negotiate. This was the first time in my career I even considered negotiating. Like so many working moms in tech, I've fallen into the trap of feeling grateful just to receive an offer. I know for a fact I wouldn't have negotiated without your guidance, and I'm incredibly grateful that you helped me recognize my worth and confidently advocate for it."
Jack Munson
Senior Technical Program Manager, AngelList
Previous: Google, US Air Force
"Gerta was so much more than a coach during my last job offer negotiation. She's an incredible listener, which meant she was there to not only advise me but also encourage me when I needed it most. Her ability to leverage knowledge from helping past clients is so powerful, and it gave me the confidence to pursue a package I wanted but would have been too afraid to ask for otherwise. She was always available via phone, text, and email whenever I needed her, which was crucial when things were moving fast in my negotiations. Working with Gerta is a no-brainer!"
Ganesh Nunnagoppula
Computer Vision Engineer
Previous: Amazon
"I had a very tight deadline and Alex was able to accommodate me and had a call with me over the weekend. We discussed the process and the very next day, Gerta worked with me 1:1 for over an hour and came up with a negotiation plan. The pricing is very transparent and you only pay on the "additional" sum you get! Throughout the process, Gerta was prompt in her replies as I was continuing the negotiations. I highly recommend YourNegotiations.com for any and all of your negotiations! I can assure you that Alex and Gerta will be of immense help."
Chris Yuen
Program Manager, Meta
Previous: US Air Force
"Gerta taught me specific tactics I never would have thought of myself. Working with her helped me land a much stronger compensation package than I could have imagined."
Cathy Lin
Technical Program Manager, Meta
Previous: Amazon, Microsoft
"I have switched companies several times over the past few years but always felt that negotiating my offer was the portion of the job search I was least prepared for. I am so glad that I worked with Gerta this time. She helped me confidently navigate the negotiation process to advocate for myself. Gerta knows what negotiation strategies and tactics work in the current market; I learned a lot from her. They ended up significantly increasing my equity package and doubling my sign-on bonus!"
Lorraine K. Lee
Speaker, Consultant, Author
Previous: LinkedIn
"Working with Gerta was very empowering! She helped me negotiate a raise and I ended up with nearly exactly what I asked for. She's clearly passionate about helping others get what they deserve and I'm thankful for her support and for making the process less overwhelming and stressful."
Taylor Mitchell
Financial Content Creator, Nerdwallet
Previous: 550K followers across TikTok, YouTube, & Instagram
"Gerta and Alex's guidance truly transformed my negotiation skills. I secured a remarkable 30% increase in cash compensation as well as significant improvements to my overall comp package. What impressed me the most was Gerta's ability to anticipate my company's negotiation tactics, empowering me to navigate any situation with confidence. I not only gained the confidence to believe I deserved more but also acquired the skills to make it happen."
Karen C.
Chief of Staff, growth-stage startup
Previous: McKinsey & Co, Wharton alum
"Before meeting Gerta, I was nervous about negotiations and asking for what I wanted. Despite my education and work experience, I was in the US on a visa, so I felt that I didn't have much leverage in the negotiation. Gerta showed me that it can actually be a positive indication to your employers and a positive experience overall. She helped me build a case for why I deserved more, and I secured additional comp and a commitment for immigration support that I didn't even know was within reach."
Doerthe Woltermann
Political & Regulatory Risk Manager, TikTok
"I can't believe the amount of money and benefits I have would left on the table without Gerta's support! She was amazing throughout the entire process, from the first recruiter screening all the way through to signing my final offer. Her experience and expertise was so helpful and after applying her negotiation strategies, my final offer was SO much better than the original one!"
Bernice LeBlanc
Strategic Partnerships, Block
Previous: Uber
"It was so helpful to have Gerta support me throughout my job negotiation. I had a lot more questions than I expected, such as whether to have certain conversations over call vs email, what to say in different scenarios and to different people, how to move things forward, etc. Knowing that someone so knowledgeable and experienced was my partner in this whole process was incredible, I'm so grateful for her support."
Elizabeth K.
Product Marketing Leader
Previous: Instagram, Deloitte, Harvard & Yale alum
"Gerta provides an incredibly helpful service. Even though negotiating with my future employer was nerve-wracking at some points, getting Gerta's insights and working with her through the process made me feel more empowered, more self-aware, and to view negotiations in a completely different light - as a game as she says! The process felt better working with someone I trusted as an expert in negotiations."
Jessica Longo
UX Research Leader
"Thanks to Gerta, I'm equipped to handle this daunting negotiation process. And more importantly, I actually feel (dare I say) empowered during a time when thanks to the surplus of laid off talent - it's easy to feel dejected and without leverage."
Ashley Harris
Senior Program Manager, Amazon
"I'm really glad that I worked with Gerta on negotiating my offer! She helped me navigate tricky situations, like knowing when and how to push back and sensing when I'd truly reached the final offer. Because Gerta has worked with so many people across different roles and industries, she knew the right tactics and language to use for my case. Working with Gerta gave me the reassurance I needed to navigate this high-stakes process. Her guidance led to a meaningful overall bump in my base salary and I feel confident that I didn't leave any money on the table. Thank you for being in my corner, Gerta!"
Tina Wong
Consultant
Previous: Accenture, US Army, Stanford alum
"I can't express enough gratitude for the wisdom you shared around comp negotiations. By the end of my process, I ended up with even more than the top of the range. You not only led me to an outcome I never thought was possible, but you also removed the uncertainty around whether I was making the right moves. Thank you so much for your efforts, time, and wisdom. I'm sharing my success story like gospel with everyone I know. Your advice has literally changed my life!"
If you're at an executive level, you've likely negotiated more than most.
But senior offers come with a different level of complexity: equity, title, severance, board approvals, investor dynamics, change-of-control terms, and long-term relationship considerations.
Here are a few ways we've helped executive clients improve their offers:
Director of Product, Stripe
Previous: Stripe
"Thank you so much for the nonstop help! I appreciate it so much. And hopefully we will work on another role together at some point!"
Engineering Leader, Anthropic
Engineering Leader, OpenAI
Previous: Amazon
"I'm so glad we met! It's been great working with you."
1st Year Comp Increase: $500,000 4-Year Comp Increase: $1,700,000
Chief Product Officer, Series C Company
Design Leader, Amazon
Previous: Google, C-suite of global ad agency
Product Manager, Netflix
Previous: Roku
Engineering Manager, Google
"Even though I've always felt comfortable with negotiations and done pretty well myself, I'm so glad I worked with Gerta to negotiate my recent job offers. Her support was invaluable, including our 1x1 calls, her help with wordsmithing email exchanges, and our mock negotiation calls. Gerta helped me navigate tricky situations, like knowing when and how to push back, and sensing when I've received the best and final offer. She also had really strong intuition for how to act and respond - when the company started pressing for me to accept, even mentioning that they'd rescind the offer if I didn't say yes to the verbal offer, Gerta knew exactly how to handle this unexpected situation. Her guidance not only ensured the offer was not rescinded, but they increased it, and by a very significant amount! In the end, the offer I accepted was 27% higher in total compensation than the initial offer, and much more than I could have imagined. I am so grateful to Gerta for the impact this increase has for me and my family!"
Data Scientist, Netflix
Previous: Bytedance, Meta
"Thanks so much for all your help during this time. I couldn't have gotten through it without you."
R&D Research Leader, Google
Previous: Cofounder & CEO of Series B company
Partnerships & Biz Dev, Stripe
Previous: Google
AI Research Scientist, pre-IPO AI company ($100B+)
Previous: Microsoft
"I still love to tell the wild story of how, with your help, I managed to negotiate getting promoted two levels and a decent pay raise while having a termination date on my back. The story blows people's minds! Beyond the compensation gains I've also grown in soft skills for my job. I've been settling into my new role as well and have built a reputation to my leadership of being able to negotiate well across organizations and with customers, and I feel more confident in navigating high pressure conversations. Working with Gerta and Alex was really game-changing for me."
Senior Technical Leader, Series A AI Company
Senior Engineering Program Manager, Apple
Product Management Director, Salesforce
Previous: Google, Meta
"Thank you Gerta for the guidance on what to say during the negotiations! This was a different way of asking for more for me and I am glad I did it."
Chief Legal Officer, PE-backed fintech company
How much expertise and support does your negotiation deserve?
Whether you need one high-leverage strategy session or full white-glove partnership across all companies you're negotiating with, choose the level of support that matches what's at stake.
Strategic Consultation
$1,990
For a time-sensitive negotiation moment where you need expert guidance fast. Get direct guidance from Gerta and Alex in a focused 45-minute strategy session, personalized to your situation, offer, leverage, timeline, and communication style.
YOU'LL WALK AWAY WITH
- ✦A clear plan for exactly what to ask for, when to ask for it, and how to phrase it
- ✦Preparation for how the company may respond, so you're not caught off-guard
- ✦Polished, ready-to-send responses in your own voice
This is best for if you're preparing for a recruiter call, hiring manager conversation, follow-up after a final round, verbal offer, written offer, or any other time-sensitive negotiation moment where you want tailored guidance right away. Includes one 45-minute consulting call, plus lifetime access to our client video lessons, written guides, strategy worksheets, MIT masterclass, and more.
Upgrade Credit: If you upgrade within 48 hours of your call, we'll credit your $1,990 payment towards a higher level of support.
Unlimited Negotiation Advisory
$5,950*
For full hands-on support throughout your entire negotiation process. We become your negotiation partners across all companies you're interviewing with — from wherever you are now until you sign an offer.
YOU'LL WALK AWAY KNOWING
- ✦You got as close to the top of the budget as your situation allowed
- ✦You protected the offer and relationship throughout the process
- ✦You knew exactly what to ask for, when to ask, what to say, and what not to say at every step
- ✦You weren't left alone, losing sleep, wondering whether you asked for too little, pushed too hard, or missed what was possible
This is best for if you want premium, hands-on guidance throughout the process and the confidence that every move you make is backed by experts who specialize in compensation negotiation. Includes unlimited support from Gerta and Alex for up to 12 months, guidance on all negotiations with all companies until you sign an offer, plus lifetime access to our client video lessons, written guides, strategy worksheets, MIT masterclass, and more.
Payment: First payment of $2,975 due upfront, then second payment of $2,975 due when you sign a job offer. *Partnership Guarantee: We strongly believe in aligning incentives and sharing in your results. If we don't increase your offer, you don't pay us the second payment of $2,975.
Unlimited Executive Advisory
$9,550*
For senior executives and elite talent negotiating complex, high-value packages. Have confidence that you achieved the best executive comp package possible with our world-class expertise and unlimited, priority attention.
YOU'LL WALK AWAY KNOWING
- ✦Your senior offer was negotiated with the full package and relationship dynamics in mind
- ✦You received our priority attention and fastest collaboration, so you stayed ahead of tight timelines for senior offers
- ✦Every meaningful part of the offer was addressed, from compensation and equity to protective terms, so the career you've spent your life building is protected against the threats that top performers and executives face
- ✦You had referrals to top corporate and employment attorneys when legal review was needed
This is best for you if you're a C-suite or senior executive across startups, PE-backed companies, or large public companies, or if you're elite technical or non-technical talent negotiating an unusually high-value package. Includes unlimited priority support from Gerta and Alex for up to 12 months, guidance on all negotiations with all companies until you sign an offer, plus lifetime access to our client video lessons, written guides, strategy worksheets, MIT masterclass, and more.
Payment: First payment of $4,775 due upfront, then second payment of $4,775 due when you sign a job offer. *Partnership Guarantee: We strongly believe in aligning incentives and sharing in your results. If we don't increase your offer, you don't pay us the second payment of $4,775.
We'll help you negotiate the entire offer package — not just the numbers.
Base Salary
Equity & RSUs
Signing Bonus
Title & Leveling
Remote & Location
Benefits & Perks
Compensation is often the focus, but it’s also not the whole offer. We’ll help you think through every meaningful part of the package: title, level, location flexibility, start date, benefits, severance, and any other terms that matter to you. That way, when you start your new role, you’re not wondering whether you could have improved your compensation, protected your personal life priorities, or asked for something important before it was too late.
Meet the negotiation experts in your corner.
Gerta and Alex bring experience from Meta, LinkedIn, Salary.com, MIT, Harvard, Wharton, and the US Air Force, and have helped clients negotiate hundreds of offers across startups, tech companies, public companies, and executive roles.
Gerta Malaj
MIT · LinkedIn · Salary.com
Gerta is the cofounder of YourNegotiations.com and a negotiations expert with over a decade of experience consulting execs, mid-careers, and companies on negotiating job offers and business deals. She has helped hundreds of clients add $100K to $1M+ to their compensation packages. Gerta has trained with world-class negotiators from MIT and Harvard Law School, and her career spans big tech (LinkedIn, Salary.com, IBM), global biotech (Sanofi), startups (VC-backed founder, advisor), and venture capital (Ops Partner at South Park Commons). She holds a Master's in Logistics Engineering from MIT and a degree in Math from Wellesley College.
Alex Choi
Harvard · Wharton · Meta · US Air Force
Alex is the cofounder of YourNegotiations.com with 10+ years of experience spanning tech, startups, and government. He began his career as an Air Force officer developing military software systems and negotiating defense contracts with aerospace companies. After earning an MBA from Wharton Business School and MPA from Harvard Kennedy School, Alex transitioned to product and marketing roles across big tech (Instagram / Meta) and hypergrowth startups (Alchemy). He is also a 3x founder across the creator, real estate, and social impact sectors and a former professional extreme sports athlete (military parachuting instructor, sponsored BASE jumper).
WHERE OUR NEGOTIATION EXPERTISE HAS BEEN FEATURED
Gerta and Alex have shared their negotiation expertise with audiences at MIT, Harvard, Business Insider, Glassdoor, Indeed, and other respected institutions and career platforms.
BUSINESS INSIDER
CAREERSI advised companies on what to pay people. Here are 4 myths you should ignore when negotiating your salary.
Read the full article →
Featured on Times Square
In partnership with Brex
Negotiation Masterclass @ MIT
We were invited to give a negotiation masterclass to 200 graduate students
The Military Veteran Conference
We were invited to speak at a US military conference
Featured Speaker for Founder's Conferences
Featured speaker @ The Foundry, San Francisco
Featured speaker for Indeed's Job Search Academy
8,000 attendees
Negotiation Masterclass @ CMU-Silicon Valley
We were invited to give a negotiation masterclass to CMU graduate students.
Resident Negotiation Experts @ Shack15, San Francisco
Resident expert at a top San Francisco community and fund.
Featured on top career podcasts
Featured guests on Career Contessa, a top career podcast
Official creators for Glassdoor
Ongoing content partnership
Most people make negotiation mistakes.
Here's a little gift before you negotiate.
Our free Negotiation Do's & Don'ts guide covers the moves that cost people money and the ones that actually work. Download it before your next negotiation.
Get your free Negotiation Do's & Don'ts GuideFrequently Asked Questions
Schedule a free strategy call
On the call, we'll look at where you are in your negotiation and what you're aiming for. We'll share our take on your biggest opportunities and risks. And if it looks like a fit, we'll walk through what working together would look like.
Book free strategy call with Gerta & AlexDon't build the plane while flying it. Prepare today.
The best time to prepare for a negotiation is before the stakes are real. Even if you're not actively applying yet, early preparation helps you protect leverage from the very first interaction with a company.
Our Referral Program
How it works
For every client you refer, we'll send you $250. A win-win-win, aligned with our negotiations philosophy, "find the tide that lifts all boats."
How to refer someone
The easiest way is to introduce us by email at alex@yournegotiations.com and we'll take it from there. You can also share our work in communities, post about us on your website or newsletter, forward our newsletter, or tag people in comments on our LinkedIn posts. Learn more about our referral program here.
Outreach language
For your convenience, use the below language to share about us:
If you're job searching, it may be worth talking to some salary negotiations experts I know, Gerta and Alex. You can schedule a free call with them here to get some negotiation tips.
Gerta and Alex run YourNegotiations.com, a company that offers 1:1 consulting to help people negotiate job offers. They're ex-LinkedIn, ex-Instagram, have trained with world-class negotiators at Harvard, MIT, and Wharton when they were studying there, and their clients have added an average of $100K, and as much $550K to $1.7M (top-performing clients), on top of their initial job offers.
They work on a pricing model where the incentives are aligned: if they don't increase your offer, you'll only pay half their pricing.
You can learn more about them at YourNegotiations.com, or follow their newsletter and podcast (YouTube, Spotify, Apple) for more tips.
Pro Bono Client Application Form
We started YourNegotiations.com because we wanted to level the playing field in negotiations, since there's often very asymmetrical power balance between candidates vs employers, founders vs VCs, or big companies acquiring small companies. As a young company, our time is very limited, but we want to set some time aside to further our mission. If you come from a marginalized or disadvantaged background, please apply here to get our help for free.